TrustBeeAbout us
Who builds TrustBee, what the company behind it stands for, and where every published claim on this page comes from.
The company behind the platform
TrustBee is developed by Keeada AB, a human-centered development company that designs practical systems helping people and organizations learn, adapt and create sustainable value. Keeada works across five connected areas of development: organizational development, quality and management systems, healthcare innovation, work, skills and inclusion, and international collaboration. Its stated purpose is to make development practical, measurable and accessible, and its mission is "Developing People. Strengthening Organizations. Improving Society." TrustBee is the job and recruitment matching platform that grows out of Keeada's work with work, skills and inclusion.
Office: Modulvägen 6, 141 75 Kungens Kurva, Stockholm, Sweden
Company details
- Legal name:
- Keeada AB
- Organisation number:
- 559245-1958
- Legal form:
- Aktiebolag (Swedish limited company)
- Registered:
- 2020
- Registered address:
- Modulvägen 6, 141 75 Kungens Kurva, Sweden
- Contact published by Keeada:
- bashar@keeada.com
Founder
Bashar Yousif
Founder of Keeada and initiator of TrustBee. For more than 25 years he has worked at the intersection of entrepreneurship, healthcare, education, quality, artificial intelligence and international collaboration. His published focus is not building single companies but building practical systems — frameworks that help people learn faster, help organizations operate with clarity and help societies turn ideas into lasting value. Published roles include Founder & CEO of Keeada Group, Founder of Keeada Health (including the SoftMed program), Founder & CEO of Keeada Works, Founder of Keeada Academy, Co-Founder of AI Tech Building, initiator of the Marketplace Sthlm incubator, Founder of Svenska Autism Alliansen (SSAA) and Co-Founder of EVC Global.
Recognition: awarded "New Pioneer of the Year" by His Majesty King Carl XVI Gustaf of Sweden.
Credentials
Affiliations & networks
Key person in project development
Saari Yusuf
Product direction & technical governance
Saari Yusuf leads the product direction and technical governance of TrustBee. The platform's working method comes from that role: every change is verified against the repository rather than assumed, and no feature is considered done before its evidence — tests, database policies and end-to-end runs — has been shown. His work has shaped TrustBee's core architecture: role-based access with roles held only in a dedicated table and enforced through security-definer checks and row-level security; GDPR-first candidate privacy, where employers see a candidate's identity only after the job seeker has accepted a contact request; strict Swedish/English parity enforced in the build; explainable match scoring that recovers real signal from summary-style CVs; and friction-free employer entry through secure single-use invitation links with rate limiting and abuse detection. He also drives the platform's interface language — a glass-based design system on semantic tokens, custom iconography, and Swedish locale formatting throughout — together with the recruitment, application and Rusta och Matcha provider flows that connect job seekers, employers, providers and administrators.
Focus areas
Sources
The company description and the development areas on this page are published on Keeada's own site; the founder biography, credentials, recognition, office location and the dated track record are published on the founder's own site. Keeada AB's legal identity comes from the Swedish company register.
- www.basharyousif.com — founder biography, roles, credentials, recognition, affiliations, dated track record, office location
- keeada.com — company description, purpose and mission, the five development areas, Keeada structure
- allabolag.se (company register data from UC AB) — organisation number, legal form, registration year and registered address for Keeada AB
| Milestone | Assertion | Source | Show in text |
|---|---|---|---|
| Company registered in 2010 | basharyousif.com | ||
| Company became fully operational in 2013 | basharyousif.com | ||
| Expanded to multiple cities across Sweden in 2018 | basharyousif.com | ||
| 400+ employees and ~100 MSEK annual revenue at peak (2020) | basharyousif.com | ||
| Company successfully sold in 2024 | basharyousif.com | ||
| Practical frameworks for direction and capability | keeada.com | ||
| Digital systems for quality and compliance | keeada.com | ||
| Programs for responsible healthcare innovation | keeada.com | ||
| Pathways to capability through real assignments | keeada.com | ||
| Networks across borders | keeada.com |
Only legal identity data is published on this page. Financial figures such as revenue and result are publicly available in the company register but are deliberately not reproduced here.
Proof that systems scale
Before TrustBee, the founder built and exited New Life Assistans AB — the dated track record he publishes as proof that a practical system, not individual effort, is what scales an organization.
2010 — New Life Assistans AB founded
New Life Assistans AB was registered. The starting point of the founder's published proof that a system, rather than individual effort, is what makes an organization scale.
2013 — Operations launch
The company became fully operational, moving from registration to day-to-day delivery.
2018 — National growth
Operations expanded to multiple cities across Sweden through structured leadership rather than ad-hoc growth.
2020 — Peak scale
The organization reached more than 400 employees and roughly 100 MSEK in annual revenue.
2024 — Successful exit
The company was successfully sold. The lesson the founder publishes from it: organizations scale because they develop systems that let ordinary people achieve extraordinary results together — the thinking TrustBee is built on.
Company and development
Keeada describes itself as one connected development organization rather than a set of unrelated projects. These are the five areas of development it publishes, each following the same logic: understand, align, build, implement, improve.
Organizational development
Practical frameworks that help organizations understand their current state, define their direction and strengthen their capabilities. Published initiative: Keeada Academy.
Quality & management systems
Digital systems that make quality, compliance and continuous improvement easier to understand and apply. Published initiative: Qualitex.
Healthcare innovation
Programs and partnerships that improve access to responsible healthcare innovation and early detection. Published initiative: Keeada HealthSoftMed.
Work, skills & inclusion
Practical pathways that help people develop capabilities through real assignments, support and workplace experience. Published initiative: Keeada Works — the area TrustBee belongs to.
International collaboration
Networks, programs and partnerships that connect organizations, knowledge and opportunities across borders. Published initiatives: Keeada Network, Swedaq, EVC Global.